If you struggle in choosing a good web design agency to build your website, you are not alone. Many business owners experience the same challenge. You might have even been bombarded with emails, phone calls, and marketing campaigns from various website creators that offer a plethora of services such as SEO (Search Engine Optimization) services, SEO marketing, and search engine marketing.
How do you choose the web design company or SEO company that is right for you?
Here are the four important indicators that you should look for before you choose the right website builder.
#1: They Focus on Your Business
You need a web page creator company that understands your business. They need to know why your business exists, what customer problems you are trying to solve, what your top products or services you offer, and what you’d like your visitors to do for every single page of your website.
A great web developer will focus on your business before they get on with the technical aspects of website design. They need to be able to project your business image through your website. A worthy web design will be able to quickly catch the attention of your online visitors. Your visitors should ‘get’ what you offer within several seconds of landing at your website.
Beware of a web development agency that jumps straight into web technical details without even trying to understand your business and/or your pain points.
#2: They Have Plan for the Future
The best website creator not only designs for the current business requirements, but also for future business growth. They are able to advise what features are required now and when certain new capabilities are required in the future to support business growth in the next few years. They can also provide suggestions in the area of digital marketing tactics and longer-term strategy.
Credible web developer services have a clear plan to ensure the website they deliver can scale up when the time comes. The architecture of the website needs to be flexible enough to grow without having to do a major re-work. They also need to ensure that the website has gone through stringent Quality Assurance processes and is properly optimised for local SEO.
#3: They Have Proven Track Record
A quality web builder can show you their competency and past projects. Check out their customer reviews as you can learn about their quality of work and how they treat their customers. Positive customer feedback establishes their credibility and reliability.
If they have customer testimonials, read them carefully. A testimonial is more difficult to obtain compared to a review. This usually means this web design business had gone through extra effort in order to secure the testimonial.
A testimonial helps with your decision as it assures you that this particular company is ‘tested’, ‘great to work with’, and therefore is safe to do business with.
#4: They Are Not the Cheapest in the Market
As in anything in life, you tend to pay more for good quality products or services. If you want to impress your online visitors with your brand-new website, hiring the cheapest website builder you can find to build it may not be the best move.
There is a reason why a certain product or service is cheap. Pay attention closely to what the ‘catch’ is. Are there certain limitations or exclusions that this cheap website design agency imposes on you? Are they learning on the job at your expense? If you enter into a discussion with them, keep your eyes wide open so there won’t be any surprises down the line.
Your website is your business asset. It is the showroom of your business. You want to put your best foot forward in impressing your visitor. Working with a cheap web design firm or cheap SEO company may not be a good idea.
Choosing a superior web page builder can be challenging and frustrating. It may take more effort and time than you originally anticipated. Our advice is not to rush the process. If you get this right, it will pay off big time for your business in the long run.
In summary, a professional web design agency focuses on your business, plans for the future, has a proven track record, and is not the cheapest in the market.
Check us out and see how we can help you build your dream website that is optimised for SEO.