Website Maintenance: Not Exciting But Essential
You now have a shiny new website that you love. It generates leads to your business and you feel proud of it. You feel you can take a back seat and don’t have to worry about doing anything with your website at all. You expect it will continue to run well with no or little work. Well, we wish you were right but unfortunately you have the incorrect expectation.
Just like cars, websites require maintenance work to run properly. Regularly maintaining your site is crucial to ensuring it is running properly and at full capacity. Your website needs to be ‘oiled’ regularly. You need to regularly check to see whether your website is healthy and performs well. You need to ensure it is up-to-date with the latest software versions and apply the required security updates. You also need to confirm it is backed up regularly so you can recover the entire website if it is corrupted due to unforeseen circumstances.
In addition, you need to keep an eye of any broken link (a link to a webpage that doesn’t work) so it can be fixed immediately without impacting your website user experience (UX). Website maintenance is not glamorous work but they are essential to minimize disruptions to the company asset that generates your business leads.
You may not fancy doing all this routine maintenance work and would rather focus on running and growing your business. We totally understand your position. This is the reason why we offer the Pro package. When you sign up with the Pro package, you will enjoy all benefits from the Starter package, plus we will take website maintenance work off your hands and perform them on your behalf.
What are included under the Pro Package
Hosting and Domain Management
As a business owner, you need your website available 24/7 with no or minimum downtime. When your site is down and unavailable, your potential customers won’t be able to find your site and learn about your products and services. We help you you minimise technical risks that could cause your site to go offline. We also help you ensure your domain name registration is current and we renew it on your behalf prior to its expiry date to keep your website live and accessible.