Your website design should reflect who you are and what your business is about. It is essential for your business as it can help boost your reputation and generate more leads.
We all know first impressions are everything, and your website is your first impression to your online visitors. A recent survey showed that 75% of a website’s credibility comes from a good website design. If you can’t build trust with your audience through your website, they will run to your competition FAST!
Now we don’t want that, do we?
Let’s debunk the myths regarding website design so you can see for yourself why it is better for you to engage a website maker for your business rather than doing it yourself.
Myth #1: Website design is easy, and everyone can do it
Sure, it is tempting to save some money and design a website yourself, especially if you are tech-savvy. With easy-to-use and drag-and-drop software tools in the market, designing a website seems like a walk in the park.
However, that’s not the case. Designing a website is so much more than having some technical skills and design know-how.
A professional website designer or a good SEO (Search Engine Optimisation) Agency will help you with the right design for your business. The best website builders in the market will help you take care of technical things like 301 redirects (when you need to move the old ranking website links to the new ones), backlinks (when another website needs to link to your website).
Even for small business website design, you will most likely need specialist software solutions. You might want to use Adobe Illustrator to create attractive and unique graphics for your business. You need to decide whether Photoshop is a suitable tool for you to do photo editing, drawing, and digital paintings for your website. You also need to consider investing in Premium Plugins for better features, improved codes, and security patches, not to mention additional Technical Audit Tools to recognize and resolve critical website issues that might impact your website rankings.
That’s why hiring the best website builder with professional SEO skills can save tons of your time and help you build the website your business deserves.
Myth #2: Off-the-shelf website solutions are more than adequate
Having a website that is custom-made for you is paramount for your business if you want to stand out from the crowd.
Off-the-shelf website solutions are not created with your specific business requirements in mind hence they may not be able to represent the way your business works. Your business is unique in its own way with a distinctive voice and brand strategy.
That is why it is important to get a good SEO website marketing agency that will create a website that represents your business principle, philosophy, and goals.
Myth #3: A well-designed website for desktop is good enough
What devices (computers or mobile devices) do you use to perform your online activities?
If you are like most people, the answer would be mobile devices (mobile phones or tablets).
Due to this, you need to ensure that your website is friendly to computers, tablets, and mobile phones.
You also need to ensure it is responsive and fast regardless of whatever devices are being used. You need a specific skill set for this. A good website designer will be able to help you with this.
Myth #4: Once a website is launched, it’s time to sit back and relax
Once your website is launched, your work is not done. In fact, it is the beginning of a long road to maintaining and ranking your website.
By hiring a professional website designer, you receive maintenance support to maintain your website and troubleshoot any problems that you may face.
The ongoing maintenance is of utmost importance to keep the website updated and in line with constantly changing industry trends.
Myth #5: The more website features, the merrier
Your website serves your business goals, and you must define the purpose of your website before developing the website. What action do you want your users to take? Do you want them to buy your product or sign up for your newsletter?
Whatever your purpose is, all features should be utilized to support that purpose. Including irrelevant functionality will only leave your audience confused, and consequently, your conversion rate will go down.
That is why it is imperative to make a list of all the functions and features that serve your goal and then incorporate them into your website to fully take your business to the next level.
If you want your business to flourish, engaging a professional website designer is the right way to go. Although it may seem like a big investment, you will soon realize that it is worth every cent.
Realistically speaking, website design is a dynamic field, and you cannot possibly learn all the skills required to create a professional website for your business.
How do you find one? Start by searching “website developer near me” in Google then carefully consider How to Choose A Good Web Design Agency for your Business. You can then dedicate all your energy and time to growing and nurturing your business. Don’t put your business at risk by experimenting with self-design websites.
Contact us to see how we can help you build a website that grows your business.